Creative Direction
Brand systems, multi-channel campaigns, environmental and physical design.
About
Justin Peters is a senior creative leader with six plus years building creative for a national entertainment brand at the intersection of strategy, production, and operations. 113 Creative is the platform from which he runs that work for new clients and engagements.
His work crosses brand identity, multi-channel campaigns, environmental and physical design, video production, photography, web and product design, and creative technology. The throughline is building creative systems that scale instead of one-offs that do not.
At Andretti Indoor Karting and Games, he built and mentored the creative team across video, photography, and graphic design while standing up the workflow standards, file-naming conventions, and digital asset management architecture that allowed creative output to keep pace with a 4-to-16 location national expansion. He recently designed, built, and shipped Scovl, a consumer mobile application live on iOS and Android.
Justin is currently available for select Creative Director and Head of Creative conversations alongside fractional creative leadership engagements for growing brands. He works from Orlando and travels for onsite workshops and embedded engagements.
How He Works
Brand systems, multi-channel campaigns, environmental and physical design.
Video, photography, web, app, motion, print, automation, and AI workflows.
Marketing, sales, events, operations, training, finance, IT, executive leadership.